Moby

American songwriter, singer, music producer and animal rights activist.

In 2010, he published a collection of essays written by people in the food industry, Gristle: From Factory Farm Food Safety (Thinking Twice About the Meat We Eat).

Five years later, he opened the Little Pine restaurant in Los Angeles, where dishes are prepared only from plant-based ingredients.

In 2016, he supported the #TurnYourNoseUp campaign fighting for the end of large farms.

Snoop Dogg

American rapper, producer, entrepreneur and actor. Snoop Dogg has become the face of several Beyond Meat campaigns, attracting the attention of people who would not

Matthew Kenney

American chef, entrepreneur and educator specializing in plant-based cuisine. Matthew Kenney is the author of twelve cookbooks, the founder of dozens of plant-based restaurants, and

Dawn Richard

American singer also known as D∆WN. She has been vegan since 2013. She has appeared in PETA advertising campaigns promoting a vegan lifestyle and protesting