Andrew Scott Zimmern

American chef, restaurateur, television personality and critic. Andrew Zimmern recently joined Next Gen Foods, a technology startup bringing new plant-based products to market. Zimmern works here as a business and culinary consultant. TiNDLE, the plant-based startup’s first brand, produces a plant-based alternative to chicken that has made a big impression on the celebrity chef. Andrew Zimmern said that, according to him, activity in plant-based gastronomy is important for maintaining a healthy food system, which, along with agriculture, has been disrupted for a long time and remains unsustainable. That is why Zimmern decided to cooperate with the TiNDLE brand, he wants to support ecological and at the same time ethical alternatives. Many of Zimmern’s fellow chefs agree that plant-based meats are the future of food, and many are reducing meat both in their restaurants and in their diets.

Snoop Dogg

American rapper, producer, entrepreneur and actor. Snoop Dogg has become the face of several Beyond Meat campaigns, attracting the attention of people who would not

Matthew Kenney

American chef, entrepreneur and educator specializing in plant-based cuisine. Matthew Kenney is the author of twelve cookbooks, the founder of dozens of plant-based restaurants, and

Dawn Richard

American singer also known as D∆WN. She has been vegan since 2013. She has appeared in PETA advertising campaigns promoting a vegan lifestyle and protesting