Katy Perry

American singer, songwriter and musician. She announced on her Twitter account that she is determined to switch to a plant-based diet. The singer has been a public fan of plant-based products for some time, especially the Impossible Burger, she has supported the company financially several times and continues to invest in the company. Taylor Swift’s You Need to Calm Down music video features Katy Perry in an Impossible Burger costume. The singer stated that she is BEEF-free. Katy Perry is also supported by her boyfriend Orlando Bloom in this change.

Snoop Dogg

American rapper, producer, entrepreneur and actor. Snoop Dogg has become the face of several Beyond Meat campaigns, attracting the attention of people who would not

Matthew Kenney

American chef, entrepreneur and educator specializing in plant-based cuisine. Matthew Kenney is the author of twelve cookbooks, the founder of dozens of plant-based restaurants, and

Dawn Richard

American singer also known as D∆WN. She has been vegan since 2013. She has appeared in PETA advertising campaigns promoting a vegan lifestyle and protesting