Lucy Watson

American businesswoman, television personality and animal rights activist. In September 2017, Lucy Watson published her first cookbook, Feed me Vegan, which was named the best plant-based cookbook of the year by PETA in the same year. A year later, Lucy Watson also released the second volume, Feed Me Vegan: For All Occasions, which focuses on simple recipes suitable for every day. Following the success of both chefs, Lucy Watson launched her own line of frozen foods under the brand name Feed Me Vegan. Initially, there were three products, but the range continues to expand. Lucy Watson also founded her own community company, All Hearts, which supports environmental charities around the world and strives for the welfare of all animals.

Snoop Dogg

American rapper, producer, entrepreneur and actor. Snoop Dogg has become the face of several Beyond Meat campaigns, attracting the attention of people who would not

Matthew Kenney

American chef, entrepreneur and educator specializing in plant-based cuisine. Matthew Kenney is the author of twelve cookbooks, the founder of dozens of plant-based restaurants, and

Dawn Richard

American singer also known as D∆WN. She has been vegan since 2013. She has appeared in PETA advertising campaigns promoting a vegan lifestyle and protesting