Michelle Obama

Former First Lady of the United States of America. Her Let’s move campaign has had a very positive impact on promoting healthy lifestyles in the United States. The campaign aims to reduce childhood obesity in America. The entire team has quite a long way to go, but there has already been progress in the promotion of plant-based foods and the possibility of vegetarian meals in American schools.

Michelle Obama also started a collaboration with the singer Beyoncé, who helps her promote healthy eating habits and is behind a service that delivers only vegan meals to people’s homes.

Michelle Obama thus decided to eat plant-based and to promote this diet in the US with the aim of improving people’s health and at the same time helping the environment and reducing demand in the meat industry. Also, her husband, the former American president, Barack Obama, stated that it is necessary to reduce the consumption of meat in order to improve climate conditions and thereby help our planet.

Snoop Dogg

American rapper, producer, entrepreneur and actor. Snoop Dogg has become the face of several Beyond Meat campaigns, attracting the attention of people who would not

Matthew Kenney

American chef, entrepreneur and educator specializing in plant-based cuisine. Matthew Kenney is the author of twelve cookbooks, the founder of dozens of plant-based restaurants, and

Dawn Richard

American singer also known as D∆WN. She has been vegan since 2013. She has appeared in PETA advertising campaigns promoting a vegan lifestyle and protesting