Rooney Mara

American actress, younger sister of actress Kate Mara and partner of actor and activist Joaquin Phoenix. Rooney Mara herself is very active in the fight for animal rights. Together with Phoenix, they financially support several organizations and brands, such as Beyond Meat. The couple constantly draws attention to the cruelty of the farming industry and is involved in the production of a new documentary film about zoonotic diseases, “The End of Medicine”.

Together with their friend Sara Schloat, they launched the new fashion brand Hiraeth in 2018. The word “Hiraeth” is used by Rooney Mara to express the connection between who and where clothes are made, a fact often missing in the fashion industry. Rooney and Sara empower consumers to support a cruelty-free fashion industry without sacrificing style.

Rooney Mara stated that she did not want to make compromises, so she created a fashion brand that is high quality, environmentally friendly and without animal elements.

Snoop Dogg

American rapper, producer, entrepreneur and actor. Snoop Dogg has become the face of several Beyond Meat campaigns, attracting the attention of people who would not

Matthew Kenney

American chef, entrepreneur and educator specializing in plant-based cuisine. Matthew Kenney is the author of twelve cookbooks, the founder of dozens of plant-based restaurants, and

Dawn Richard

American singer also known as D∆WN. She has been vegan since 2013. She has appeared in PETA advertising campaigns promoting a vegan lifestyle and protesting