Born Robert Fitzgerald Diggs, American rapper, record producer and actor. He has been one of the most vocal advocates of veganism since the mid-nineties. He has participated in video campaigns for PETA, founded his own brand of cruelty-free clothing and also works with the brand Violife, which is helping to launch the latest initiative Plants Grants. It aims to promote access to a plant-based diet in communities. In one of the interviews, he revealed that according to him, we humans do not need to consume red meat for proper development. He added that his children were raised on a plant-based diet, they are all healthy and their results are above average.

Snoop Dogg

American rapper, producer, entrepreneur and actor. Snoop Dogg has become the face of several Beyond Meat campaigns, attracting the attention of people who would not

Matthew Kenney

American chef, entrepreneur and educator specializing in plant-based cuisine. Matthew Kenney is the author of twelve cookbooks, the founder of dozens of plant-based restaurants, and

Dawn Richard

American singer also known as D∆WN. She has been vegan since 2013. She has appeared in PETA advertising campaigns promoting a vegan lifestyle and protesting