James Cameron

Film director, producer, screenwriter and three-time Oscar winner. He has been a vegan for several years, since then he has also become an outspoken critic of animal agriculture.

James Cameron and The Hobbit director Peter Jackson have begun work on developing plant proteins that could help steer New Zealand’s agricultural system towards a more sustainable future. Cameron, Jackson, Suzy Amis Cameron and Dame Fran Walsh founded PBT New Zealand. The company, which is run by a very small team, is now in the research phase.

During an interview on TVZN, in which Cameron spoke about the agricultural industry in New Zealand, he stated that within twenty to thirty years we must live in a world in which no meat is consumed. He added that our country is “not living up to its own image” because of the environmental damage caused by the meat and dairy industry.

James Cameron is a big critic of livestock farming because the animal industry seriously damages the environment.

Snoop Dogg

American rapper, producer, entrepreneur and actor. Snoop Dogg has become the face of several Beyond Meat campaigns, attracting the attention of people who would not

Matthew Kenney

American chef, entrepreneur and educator specializing in plant-based cuisine. Matthew Kenney is the author of twelve cookbooks, the founder of dozens of plant-based restaurants, and

Dawn Richard

American singer also known as D∆WN. She has been vegan since 2013. She has appeared in PETA advertising campaigns promoting a vegan lifestyle and protesting